Only businesses with the best sales processes can survive in today’s competitive technology-driven market. And at the foundation of any fluent sales process, lies the most important factor of any business.. A reliable and effective communication system.

With more and more businesses realizing the unparalleled flexibility of the cloud in supporting their sales communications and remote working abilities, the past year has seen a remarkable increase in cloud PBX deployments globally. That being said, we can safely say that ‘the cloud’ represents the future of business and sales communications.

Before we have a look at how the introduction of cloud based PBX systems is rapidly transforming the sales in SME’s and large businesses across the globe, we first need to understand what these telephone systems are and how they work.

What is a Cloud PBX?

A Cloud PBX (also known as Virtual or Hosted PBX) is a type of IP (Internet Protocol) phone system, hosted on a single or multiple safe (off-site) data centers.

These virtual phone systems make use of an internet connection to a VoIP service provider. The service provider takes care of everything from installations and training to day to day procedures like the routing of all incoming and outgoing calls. 

So, how exactly are cloud PBX systems changing the way businesses handle sales?

Cost Savings:

A cloud-based phone system allows these businesses to have virtually unlimited incoming and outgoing calls - without having to worry about the bandwidth concerns experienced when using a cell phone service.

Cloud PBX systems also have lower start-up costs than traditional IP PBX systems as they require no additional staffing and generally no additional equipment.

Features such as unlimited local/long-distance calls and international calling save these businesses up to 70% of their overall internal and external communication costs

Employee Collaboration:

Businesses that are making use of cloud based technologies are seeing increased levels of collaboration and communication amongst their employees. This technology is breaking down the barriers between departments and increasing all round participation. 

Cloud PBX uses VOIP features like: real-time chat, instant file-sharing, version control and large file storage to improve coordination and help employees work together to create one efficient, high-performing system.

Remote Working:

Thanks to the versatility and flexibility offered by cloud communication systems. These businesses have realised that remote working is not only a viable option, but one that can actually enhance employee productivity. 

With the use of Cloud PBX, employees are always able to make or take valuable customer calls, no matter their location. This has a huge impact on customer service levels and business reliability, which we know, can be key to making essential sales and creating long-lasting customer relationships.

Cloud PBX - Transforming Sales

As you know, Increased customer engagement (through strong and reliable communication) is an important factor, essential for any conversion. 

Cloud Based PBX Applications and Sales:

Businesses making use of cloud based communications are able to better approach prospects and potential clients. With an array of smart user-friendly applications, they are able to calculate the margins of every deal (in advance) as well as other important revenue-based metrics.

Customer Relationship Manager:

Cloud PABX phone systems integrate with CRM (Customer-Relationship Manager) software and are able to log any calls made. 

Call History Reports - Enhancing the Sales Approach:

The built in call history logged by a cloud-based phone system provides important information regarding sales performances. This allows sales team members and management to easily extract reports (on an individual, department or location basis). 

Having quick access to this vital information increases sales performance almost immediately within organisations that are making use of cloud-based PBX systems.

Unified Communications Improve Sales:

Cloud-based systems eliminate the need to switch across different systems. Providing employees working in sales with instant and convenient access to important clients’ contact records and information.

Reliability and Sales:

As these systems are hosted, they are highly reliable (for both the business and their clients). Even if the lines to a location are cut, customers are still able to reach automated phone systems and employees are still able to access all calls (re-routed to their cell phones).

Video Technology and Sales:

Cloud PBX provides sales members with the ability to deliver interactive and customised demonstrations to prospects. 

Real-time sharing lets users share sales contracts and other important documents regardless of their location. Eliminating the need for unnecessary travel (and the expenses that go with it).

Live Chat and Sales:

Businesses that make use of hosted PBX systems have found that using the ‘Live Chat’ feature has a great impact when making sales. When sales members are dealt with important questions (that can make or break a sale) they are able to utilise this instant communication in order to gather information and provide quicker feedback (rather than sending emails that have a greater chance of being overlooked). 

Customer Calling-ID

We all know that building a strong relationship with a customer is essential. 

Businesses make use of this feature in order to allow sales team members to identify existing or returning customers opposed to new ones. In doing so, they are able to greet existing customers on a more personal level. 

In Conclusion:

Hosted telephony takes care of almost every aspect of an organization's communication needs, all while being far more reliable and cost efficient - Businesses that have made the switch, are seeing the results.

We live in a time that allows us to communicate and collaborate no matter where we are, which allows more flexibility than ever before. The question you need to ask yourself is.. Are you ready for your business to transform your sales through a unified communication system?

Contact us today at X Corp to chat to a member of our highly trained and dedicated team - We understand the critical value your communications have on your sales.